Many business books are heavier on jargon than on wisdom, executives often complain. 商界管理人员常常抱怨说,许多商业著作里的术语多过学问。
I've spent the past 20 years telling business people to cut out the jargon and in that time I have failed to persuade one single person to do so. 过去20年里,我不断告诫商界人士,别再说行话,但从来没有一个人听我的。
Many inner-city kids have a sharp instinct for business. But they often lack the jargon and structural knowledge suburban peers can pick up over the dinner table. 住在市区公寓里的许多孩子对商业有着强烈的冲动,但他们通常缺乏郊区富家子弟在饭桌上听来的行话和结构性知识。
Business plans should be written in layman's terms and avoid all jargon and endless acronyms. They should be readable and accessible, not obscure. 商业计划书应该以普通人的口吻来撰写,并避免使用任何术语和无休止的缩写。
Clearness and conciseness often go hand-in-hand and the elimination of wordy business jargon can help to make a letter clearer and at the same time more concise. 清晰简洁通常是一对孪生概念。在商务信函中删除冗长的商务术语有助于信件语义更清晰、句子更精炼。
Too often, business people communicate in jargon and buzzwords. They'd be more effective if they spoke in plain English. 商务人士热衷于用行话和术语沟通。如果他们说大白话效果会更好。
But even without these incentives, many business school faculty prefer to adorn their work with scholarly tables, statistics and jargon because it makes them feel like real academics. 不过,就算没有这些诱因,很多商学院教员也更喜欢用学术图表、统计数据和行话术语来装饰自己的作品,因为他们觉得这样才真像搞学术的。